Without this technology, high-dynamic range content can actually look worse than what was originally seen and intended by the filmmaker. DMR accurately reduces noise and grain under the filmmaker’s guidance to best optimize the content for a much higher-quality, higher-brightness display. Picture: Stunning, ultra-vivid 4K HDR picture that utilizes the newest, proprietary Digital Media Remastering technology (DMR) developed by IMAX. IMAX Enhanced studio partners have announced IMAX Enhanced versions of movies that exclusively feature IMAX’s signature picture, sound and scale: Devices: To qualify for IMAX Enhanced certification, 4K HDR televisions, projectors, sound bars, A/V receivers, loudspeakers, powered subwoofers and other premium home entertainment devices must meet carefully prescribed performance requirements established by IMAX, DTS and Hollywood’s leading experts.Content: The only way to experience IMAX’s signature picture, sound and scale outside of the theater-with exclusive, digitally remastered 4K HDR content and immersive audio by DTS.
Streaming: Now available on the biggest streaming platforms worldwide, IMAX Mode ensures that 4K streaming content looks and sounds as the filmmaker intended-with select best-in-class devices optimized for fully immersive playback.IMAX Enhanced delivers more of what fans demand from an IMAX experience outside of the theater: Optimized Viewing: Creating a premium streaming experience that remains faithful to the filmmaker’s creative intent.Device Differentiation: Helping consumers seamlessly identify best-in-class consumer electronics products.There are two challenges the program addresses: For those who can’t go to the movies or for when the movies are no longer in the theatre, IMAX Enhanced offers the closest way to the IMAX experience at your fingertips. While the IMAX theatrical experience continues to be the gold standard in immersive movie-going, the companies saw an opportunity to extend a premier, elevated entertainment experience beyond the theater.
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